:root{
  --navy:#0B2233;
  --navy-800:#12344E;
  --navy-900:#081824;
  --gold:#C43A28;          /* primary accent — copper red */
  --gold-bright:#E86A54;   /* lighter copper — accents on dark, hovers */
  --copper:#C43A28;
  --forest:#1C6B4A;        /* secondary accent — forest green */
  --forest-bright:#237F58;
  --terracotta:#C43A28;    /* errors / required */
  --cream:#F1ECE1;
  --cream-2:#E2DCCB;
  --warm-gray:#E2DCCB;
  --paper:#FFFFFF;
  --ink:#14232E;
  --ink-soft:#4A5763;
  --line:#DED6C6;
  --radius:18px;
  --shadow:0 24px 60px -24px rgba(8,24,36,.42);
  --shadow-sm:0 8px 24px -12px rgba(8,24,36,.30);
  --maxw:1180px;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{
  font-family:'Archivo',system-ui,sans-serif;
  color:var(--ink);
  background:var(--cream);
  line-height:1.6;
  -webkit-font-smoothing:antialiased;
  overflow-x:hidden;
}
h1,h2,h3{line-height:1.02;letter-spacing:-.01em}
.display{font-family:'Archivo',sans-serif;font-weight:900;text-transform:uppercase;letter-spacing:-.02em}
.serif{font-family:'Fraunces',serif}
img{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 24px}
.eyebrow{
  font-weight:800;text-transform:uppercase;letter-spacing:.22em;font-size:.72rem;
  color:var(--gold);
}
.hero .eyebrow,.showcase .eyebrow,.how .eyebrow,.lead .eyebrow,.formula .eyebrow{color:var(--gold-bright)}

/* ---------- Buttons ---------- */
.btn{
  display:inline-flex;align-items:center;gap:.55em;justify-content:center;
  font-family:'Archivo',sans-serif;font-weight:800;text-transform:uppercase;
  letter-spacing:.04em;font-size:.92rem;line-height:1;
  padding:1.05em 1.6em;border-radius:999px;border:2px solid transparent;
  cursor:pointer;transition:transform .18s ease,box-shadow .18s ease,background .18s ease,color .18s ease;
  white-space:nowrap;
}
.btn svg{width:1.05em;height:1.05em}
.btn-gold{background:var(--gold);color:#fff;box-shadow:0 12px 28px -12px rgba(196,58,40,.55)}
.btn-gold:hover{background:var(--gold-bright);transform:translateY(-2px)}
.btn-navy{background:var(--navy);color:#fff}
.btn-navy:hover{background:var(--navy-800);transform:translateY(-2px)}
.btn-ghost{background:transparent;color:#fff;border-color:rgba(255,255,255,.5)}
.btn-ghost:hover{border-color:#fff;background:rgba(255,255,255,.08)}
.btn-block{width:100%}

/* ---------- Announcement ---------- */
.ann{
  background:var(--navy-900);color:#EAF1F8;text-align:center;
  font-size:.8rem;font-weight:600;letter-spacing:.02em;padding:.55rem 1rem;
}
.ann b{color:var(--gold)}

/* ---------- Nav ---------- */
header.nav{position:sticky;top:0;z-index:50;background:var(--navy);transition:box-shadow .3s ease,padding .3s ease}
header.nav .bar{display:flex;align-items:center;justify-content:space-between;padding:.85rem 0}
.brand{display:flex;align-items:center;gap:.7rem;margin-left:18px}
.brand img{height:52px;width:auto;filter:drop-shadow(0 3px 8px rgba(0,0,0,.30))}
.brand-word{font-family:'Archivo',sans-serif;font-weight:900;text-transform:uppercase;letter-spacing:.01em;color:#fff;font-size:1.05rem;line-height:.9;display:flex;flex-direction:column}
.brand-word em{color:var(--gold-bright);font-style:normal;letter-spacing:.26em;font-size:.6rem;margin-top:3px}
.brand .name{font-family:'Archivo',sans-serif;font-weight:900;text-transform:uppercase;letter-spacing:.01em;font-size:1.05rem;color:#fff;line-height:.95}
.brand .name small{display:block;font-size:.52rem;letter-spacing:.34em;color:var(--gold);font-weight:700;margin-top:3px}
nav.links{display:flex;align-items:center;gap:2rem}
nav.links a{color:#EAF1F8;font-weight:600;font-size:.95rem;opacity:.9;transition:opacity .2s}
nav.links a:hover{opacity:1}
header.nav.scrolled{background:var(--navy);box-shadow:0 10px 30px -16px rgba(0,0,0,.6)}
.nav-cta{padding:.7em 1.2em;font-size:.8rem}
.menu-btn{display:none;background:none;border:0;cursor:pointer;padding:8px}
.menu-btn span{display:block;width:24px;height:2px;background:#fff;margin:5px 0;transition:.25s}

/* ---------- Hero ---------- */
.hero{position:relative;min-height:82vh;display:flex;align-items:flex-end;overflow:hidden;background:var(--navy-900)}
.hero video,.hero .poster{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;z-index:0}
.hero .scrim{position:absolute;inset:0;z-index:1;
  background:
   linear-gradient(90deg, rgba(8,24,36,.92) 0%, rgba(8,24,36,.70) 38%, rgba(8,24,36,.20) 70%, rgba(8,24,36,.45) 100%),
   linear-gradient(0deg, rgba(8,24,36,.88) 0%, rgba(8,24,36,.10) 40%);
}
.hero .wrap{position:relative;z-index:2;width:100%;padding-top:7vh;padding-bottom:7vh}
.hero-inner{max-width:760px}
.hero h1{color:#fff;font-size:clamp(2.7rem,7.2vw,5.6rem);margin:.55rem 0 .1rem}
.hero h1 .hl{color:var(--gold-bright);display:block}
.hero .sub{color:#DCE6F0;font-size:clamp(1.05rem,1.9vw,1.32rem);max-width:600px;margin:1.2rem 0 1.8rem}
.hero .sub b{color:#fff;font-weight:700}
.cta-row{display:flex;flex-wrap:wrap;gap:.9rem}
.trust{display:flex;flex-wrap:wrap;gap:1.4rem;margin-top:2rem;color:#CBD8E6;font-weight:600;font-size:.9rem}
.trust span{display:inline-flex;align-items:center;gap:.45rem}
.trust svg{width:1.1rem;height:1.1rem;color:#4FD19A}

/* ---------- Section frame ---------- */
section{position:relative}
.sec{padding:clamp(4rem,9vw,7.5rem) 0}
.sec-head{max-width:680px;margin-bottom:3rem}
.sec-head.center{margin-inline:auto;text-align:center}
.sec-head h2{font-size:clamp(2rem,4.6vw,3.3rem);color:var(--navy);font-weight:900;text-transform:uppercase;letter-spacing:-.02em;margin:.5rem 0 .8rem}
.sec-head p{color:var(--ink-soft);font-size:1.1rem}

/* ---------- Phone showcase ---------- */
.showcase{background:var(--navy);color:#EAF1F8}
.showcase .grid{display:grid;grid-template-columns:0.85fr 1fr;gap:clamp(2.5rem,6vw,5rem);align-items:center}
.phone-frame{position:relative;justify-self:center}
.phone-frame img{border-radius:20px;box-shadow:0 40px 80px -30px rgba(0,0,0,.8);max-height:660px;width:auto}
.phone-frame::after{content:"";position:absolute;inset:-40px -40px -20px -40px;z-index:-1;
  background:radial-gradient(circle at 50% 40%, rgba(232,106,84,.28), transparent 65%);filter:blur(10px)}
.showcase h2{color:#fff;font-size:clamp(2rem,4.4vw,3rem);font-weight:900;text-transform:uppercase;letter-spacing:-.02em;line-height:1.04}
.showcase .lead-quote{font-family:'Fraunces',serif;font-style:italic;font-size:clamp(1.5rem,3vw,2rem);line-height:1.25;margin:1.4rem 0 1.6rem;color:#fff}
.showcase .lead-quote em{color:var(--gold);font-style:italic}
.feat-list{display:grid;gap:1.1rem;margin-top:1.4rem}
.feat-list li{list-style:none;display:flex;gap:.9rem;align-items:flex-start;color:#CFDDEC}
.feat-list .tick{flex:0 0 auto;width:26px;height:26px;border-radius:50%;background:rgba(36,127,88,.22);color:#4FD19A;display:grid;place-items:center;margin-top:2px}
.feat-list .tick svg{width:15px;height:15px}
.feat-list b{color:#fff;font-weight:700}

/* ---------- Who it's for ---------- */
.audience{background:var(--cream)}
.aud-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:1rem}
.aud-card{background:var(--paper);border:1px solid var(--line);border-radius:14px;padding:1.4rem 1.2rem;transition:transform .2s ease,box-shadow .2s ease;display:flex;gap:.85rem;align-items:center}
.aud-card:hover{transform:translateY(-4px);box-shadow:var(--shadow-sm)}
.aud-card .ic{flex:0 0 auto;width:42px;height:42px;border-radius:11px;background:var(--navy);color:var(--gold-bright);display:grid;place-items:center}
.aud-card .ic svg{width:21px;height:21px}
.aud-card span{font-weight:700;color:var(--navy);font-size:.98rem;line-height:1.2}
.aud-note{text-align:center;margin-top:2.2rem;color:var(--ink-soft);font-family:'Fraunces',serif;font-style:italic;font-size:1.25rem}
.aud-note b{color:var(--terracotta);font-style:normal;font-weight:600}

/* ---------- Pillars ---------- */
.pillars{background:var(--paper)}
.pill-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:2.4rem}
.pillar{text-align:center}
.pillar .badge{width:74px;height:74px;border-radius:50%;background:var(--navy);color:var(--gold-bright);display:grid;place-items:center;margin:0 auto 1.2rem}
.pillar .badge svg{width:34px;height:34px}
.pillar h3{font-size:1.35rem;color:var(--navy);font-weight:900;text-transform:uppercase;letter-spacing:.01em;margin-bottom:.6rem}
.pillar p{color:var(--ink-soft);font-size:1rem}

/* ---------- How it works ---------- */
.how{background:var(--navy-900);color:#EAF1F8}
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:1.5rem;counter-reset:step}
.step{background:rgba(255,255,255,.04);border:1px solid rgba(255,255,255,.10);border-radius:16px;padding:2rem 1.7rem;position:relative}
.step::before{counter-increment:step;content:"0" counter(step);font-family:'Archivo';font-weight:900;font-size:2.6rem;color:var(--gold-bright);opacity:.95;display:block;line-height:1;margin-bottom:.8rem}
.step h3{color:#fff;font-size:1.2rem;font-weight:800;margin-bottom:.5rem}
.step p{color:#BDCEDF;font-size:.98rem}

/* ---------- Pricing ---------- */
.pricing{background:var(--cream)}
.price-card{background:var(--paper);border:1px solid var(--line);border-radius:24px;box-shadow:var(--shadow);max-width:920px;margin:0 auto;overflow:hidden}
.price-top{display:grid;grid-template-columns:1.1fr 1fr}
.price-left{padding:clamp(2rem,4vw,3rem);border-right:1px solid var(--line)}
.tag{display:inline-flex;align-items:center;gap:.5rem;background:rgba(196,58,40,.12);color:#C43A28;font-weight:800;text-transform:uppercase;letter-spacing:.06em;font-size:.72rem;padding:.4rem .8rem;border-radius:999px}
.price-amount{display:flex;align-items:baseline;gap:.4rem;margin:1rem 0 .2rem}
.price-amount .num{font-family:'Archivo';font-weight:900;font-size:clamp(3.4rem,9vw,5.2rem);color:var(--navy);letter-spacing:-.03em;line-height:.9}
.price-amount .per{color:var(--ink-soft);font-weight:700}
.price-left .what{color:var(--ink);font-weight:700;font-size:1.15rem;margin-top:.3rem}
.price-left .sub{color:var(--ink-soft);margin-top:.2rem}
.price-right{padding:clamp(2rem,4vw,3rem);display:flex;flex-direction:column;justify-content:center;background:var(--cream-2)}
.incl{list-style:none;display:grid;gap:.85rem;margin-bottom:1.6rem}
.incl li{display:flex;gap:.7rem;align-items:flex-start;font-weight:600;color:var(--navy)}
.incl .tick{flex:0 0 auto;color:var(--forest);margin-top:3px}
.incl .tick svg{width:18px;height:18px}
.price-foot{text-align:center;color:var(--ink-soft);font-size:.95rem;padding:0 2rem 2.2rem}
.price-foot b{color:var(--navy)}

/* ---------- Lead form ---------- */
.lead{background:var(--navy);color:#EAF1F8}
.lead .grid{display:grid;grid-template-columns:0.9fr 1.1fr;gap:clamp(2.5rem,6vw,5rem);align-items:center}
.lead h2{color:#fff;font-size:clamp(2rem,4.4vw,3rem);font-weight:900;text-transform:uppercase;letter-spacing:-.02em}
.lead .blurb{color:#CFDDEC;font-size:1.12rem;margin:1.1rem 0 1.6rem;max-width:440px}
.lead .blurb b{color:#fff}
.lead-list{display:grid;gap:.8rem;margin-top:1rem}
.lead-list li{list-style:none;display:flex;gap:.7rem;color:#CFDDEC}
.lead-list .tick{color:#4FD19A;flex:0 0 auto}
.lead-list .tick svg{width:18px;height:18px}
.formcard{background:var(--paper);color:var(--ink);border-radius:22px;padding:clamp(1.6rem,3vw,2.4rem);box-shadow:var(--shadow)}
.formcard h3{color:var(--navy);font-size:1.45rem;font-weight:900;text-transform:uppercase;letter-spacing:-.01em;margin-bottom:.3rem}
.formcard .fc-sub{color:var(--ink-soft);font-size:.96rem;margin-bottom:1.4rem}
.field{margin-bottom:1rem}
.row2{display:grid;grid-template-columns:1fr 1fr;gap:1rem}
label{display:block;font-weight:700;font-size:.82rem;color:var(--navy);margin-bottom:.35rem;text-transform:uppercase;letter-spacing:.04em}
label .req{color:var(--terracotta)}
input,select,textarea{
  width:100%;font-family:'Archivo',sans-serif;font-size:1rem;color:var(--ink);
  padding:.8rem .9rem;border:1.5px solid var(--line);border-radius:11px;background:var(--cream);
  transition:border-color .18s ease,box-shadow .18s ease;
}
input:focus,select:focus,textarea:focus{outline:none;border-color:var(--gold);box-shadow:0 0 0 3px rgba(196,58,40,.20);background:#fff}
textarea{resize:vertical;min-height:74px}
.handle-wrap{position:relative}
.handle-wrap input{padding-left:2rem}
.handle-wrap .at{position:absolute;left:.8rem;top:50%;transform:translateY(-50%);color:var(--ink-soft);font-weight:700}
.consent{font-size:.78rem;color:var(--ink-soft);margin-top:.9rem;line-height:1.5}
.form-actions{margin-top:1.2rem;display:grid;gap:.7rem}
.divider-or{display:flex;align-items:center;gap:.8rem;color:var(--ink-soft);font-size:.78rem;font-weight:700;text-transform:uppercase;letter-spacing:.08em;margin:.2rem 0}
.divider-or::before,.divider-or::after{content:"";height:1px;flex:1;background:var(--line)}
.form-success{display:none;text-align:center;padding:2rem 1rem}
.form-success .big{width:64px;height:64px;border-radius:50%;background:rgba(28,107,74,.14);color:var(--forest);display:grid;place-items:center;margin:0 auto 1rem}
.form-success .big svg{width:32px;height:32px}
.form-success h3{margin-bottom:.5rem}
.form-success p{color:var(--ink-soft)}
.err{color:var(--terracotta);font-size:.8rem;font-weight:700;margin-top:.3rem;display:none}
.field.invalid input,.field.invalid select{border-color:var(--terracotta)}
.field.invalid .err{display:block}

/* ---------- Footer ---------- */
footer{background:var(--navy-900);color:#C9D7E5;padding:3.5rem 0 2.2rem}
.foot-top{display:flex;justify-content:space-between;gap:2rem;flex-wrap:wrap;align-items:flex-start}
.foot-brand{display:flex;align-items:center;gap:.9rem}
.foot-lockup{display:flex;flex-direction:column;align-items:flex-start}
.foot-pin{height:96px;width:auto;filter:drop-shadow(0 6px 14px rgba(0,0,0,.35))}
.foot-word{display:flex;flex-direction:column;align-items:flex-start;margin-top:.7rem}
.fw-top{font-family:'Archivo',sans-serif;font-weight:900;text-transform:uppercase;color:#fff;font-size:1.9rem;letter-spacing:.03em;line-height:.9}
.fw-reels{display:flex;align-items:center;gap:.55rem;color:var(--gold-bright);font-family:'Archivo',sans-serif;font-weight:800;text-transform:uppercase;letter-spacing:.4em;font-size:.95rem;margin-top:.3rem;padding-left:.4em}
.fw-reels i{height:2px;width:30px;background:var(--gold-bright);opacity:.65;display:inline-block}
.fw-tag{color:#93A4B4;text-transform:uppercase;letter-spacing:.1em;font-size:.62rem;font-weight:600;margin-top:.7rem}
.foot-brand img{height:92px;width:auto}
.foot-brand .ft-name{font-family:'Archivo';font-weight:900;text-transform:uppercase;color:#fff;font-size:1.2rem;line-height:1}
.foot-brand .ft-name small{display:block;font-size:.55rem;letter-spacing:.32em;color:var(--gold);margin-top:4px;font-weight:700}
.foot-contact{display:grid;gap:.7rem}
.foot-contact a,.foot-contact span{display:flex;align-items:center;gap:.65rem;color:#DCE6F0;font-weight:600}
.foot-contact svg{width:18px;height:18px;color:var(--gold);flex:0 0 auto}
.foot-tag{font-family:'Fraunces',serif;font-style:italic;font-size:1.3rem;color:#fff;margin-top:.6rem}
.foot-tag em{color:var(--gold);font-style:italic}
.foot-bottom{border-top:1px solid rgba(255,255,255,.10);margin-top:2.6rem;padding-top:1.6rem;display:flex;justify-content:space-between;flex-wrap:wrap;gap:1rem;font-size:.82rem;color:#8298AE}

/* ---------- Reveal anim ---------- */
/* ---------- Done-for-you reels ---------- */
.dfy{background:var(--navy)}
.dfy .sec-head h2{color:#fff}
.dfy .sec-head p{color:#CFDDEC}
.theme-toggle{display:flex;justify-content:center;gap:.4rem;background:rgba(255,255,255,.07);border-radius:999px;padding:.35rem;width:max-content;margin:0 auto 1rem}
.theme-btn{border:0;background:transparent;color:#CFDDEC;font-family:inherit;font-weight:800;text-transform:uppercase;letter-spacing:.06em;font-size:.82rem;padding:.55rem 1.6rem;border-radius:999px;cursor:pointer;transition:background .2s,color .2s}
.theme-btn.active{background:var(--gold);color:#fff}
.theme-desc{text-align:center;color:#CFDDEC;max-width:560px;margin:0 auto 1.6rem;font-size:.98rem}
.ex-grid.theme-ex{grid-template-columns:repeat(2,1fr);max-width:600px;margin-bottom:2.6rem}
.styles{display:grid;grid-template-columns:1fr 1fr;gap:1.6rem;max-width:920px;margin:0 auto 2.8rem}
.style-col{border:1px solid rgba(255,255,255,.14);border-radius:18px;padding:1.5rem 1.4rem;background:rgba(255,255,255,.035)}
.style-head{display:flex;align-items:center;justify-content:center;gap:.55rem;margin-bottom:.25rem}
.style-head h3{color:#fff;font-weight:900;text-transform:uppercase;letter-spacing:.03em;font-size:1.25rem}
.style-dot{width:11px;height:11px;border-radius:50%;display:inline-block}
.dot-modern{background:#7FA8CC}
.dot-vibrant{background:var(--gold)}
.style-desc{text-align:center;color:#AFC3D6;font-size:.9rem;margin-bottom:1.1rem}
.ex-grid.style-ex{grid-template-columns:1fr 1fr;gap:.9rem;max-width:none}
.yt-facade{position:absolute;inset:0;width:100%;height:100%;border:0;padding:0;cursor:pointer;background-size:cover;background-position:center;background-color:var(--navy-900);display:flex;align-items:center;justify-content:center}
.yt-play{width:54px;height:54px;border-radius:50%;background:rgba(196,58,40,.92);display:flex;align-items:center;justify-content:center;transition:transform .15s ease, background .15s ease;box-shadow:0 6px 18px rgba(0,0,0,.35)}
.yt-facade:hover .yt-play{transform:scale(1.08);background:var(--gold)}
.yt-play svg{width:24px;height:24px;margin-left:3px}
.tier-choose{margin-top:auto}
.choose-label{display:block;text-align:center;color:var(--ink-soft);font-size:.72rem;text-transform:uppercase;letter-spacing:.09em;font-weight:800;margin-bottom:.55rem}
.choose-btns{display:grid;grid-template-columns:1fr 1fr;gap:.5rem}
.choose-btns .btn{padding:.72rem .5rem;font-size:.9rem;justify-content:center}
.tier-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1.5rem;max-width:1000px;margin:0 auto;align-items:stretch}
.tier{background:var(--paper);border-radius:20px;padding:2.1rem 1.7rem;display:flex;flex-direction:column;position:relative;border:1px solid var(--line);box-shadow:var(--shadow-sm)}
.tier-pop{border:2px solid var(--gold);box-shadow:0 26px 54px -20px rgba(196,58,40,.45);transform:translateY(-8px)}
.tier-ribbon{position:absolute;top:-13px;left:50%;transform:translateX(-50%);background:var(--gold);color:#fff;font-weight:800;text-transform:uppercase;letter-spacing:.08em;font-size:.68rem;padding:.4rem .95rem;border-radius:999px;white-space:nowrap}
.tier-name{font-weight:800;color:var(--navy);text-transform:uppercase;letter-spacing:.03em;font-size:.95rem}
.tier-price{display:flex;align-items:baseline;gap:.25rem;margin:.6rem 0 .1rem}
.tier-price .amt{font-family:'Archivo',sans-serif;font-weight:900;font-size:2.9rem;color:var(--navy);letter-spacing:-.02em;line-height:1}
.tier-price .per{color:var(--ink-soft);font-weight:700}
.tier-sub{color:var(--ink-soft);font-weight:600;font-size:.95rem;margin-bottom:1.2rem;padding-bottom:1.2rem;border-bottom:1px solid var(--line)}
.tier-feat{list-style:none;display:grid;gap:.7rem;margin-bottom:1.6rem;flex:1}
.tier-feat li{position:relative;padding-left:1.5rem;color:var(--ink-soft);font-size:.94rem;line-height:1.45}
.tier-feat li::before{content:"✓";position:absolute;left:0;top:0;color:var(--forest);font-weight:900}
.tier-feat b{color:var(--navy);font-weight:700}
.dfy-simple{text-align:center;color:#fff;font-weight:700;font-size:1.05rem;margin-top:2.2rem}
.dfy-terms{text-align:center;color:#8CA3B8;font-size:.82rem;margin-top:.6rem}
.dfy-terms a{color:#DCE6F0;font-weight:600;text-decoration:underline}
.dfy-foot{text-align:center;color:#9FB6CC;margin-top:.9rem;font-size:.95rem}
.dfy-foot a{color:var(--gold-bright);font-weight:700}

/* ---------- Examples gallery ---------- */
.examples{background:var(--navy)}
.examples .sec-head h2{color:#fff}
.examples .sec-head p{color:#CFDDEC}
.ex-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1.6rem;max-width:920px;margin:0 auto}
.ex-card{display:flex;flex-direction:column}
.ex-video{position:relative;aspect-ratio:9/16;border-radius:18px;overflow:hidden;background:var(--navy-900);box-shadow:0 24px 50px -20px rgba(0,0,0,.6);border:1px solid rgba(255,255,255,.08)}
.ex-video iframe,.ex-video video{position:absolute;inset:0;width:100%;height:100%;border:0;display:block}
.ex-caption{text-align:center;color:#DCE6F0;font-weight:700;font-size:.92rem;margin-top:.85rem;letter-spacing:.01em}
.ex-ph{position:absolute;inset:0;display:flex;flex-direction:column;align-items:center;justify-content:center;text-align:center;padding:1.2rem;
  background:linear-gradient(160deg,var(--navy) 0%,var(--navy-900) 100%);color:#9FB6CC}
.ex-ph .ic{width:56px;height:56px;border-radius:50%;background:rgba(232,106,84,.18);color:var(--gold-bright);display:grid;place-items:center;margin-bottom:.8rem}
.ex-ph .ic svg{width:26px;height:26px}
.ex-ph p{font-size:.85rem;color:#9FB6CC;line-height:1.4}

/* ---------- Brand intro ---------- */
.brand-intro{background:var(--cream);padding:clamp(3rem,7vw,5rem) 0;text-align:center}
.brand-inner{max-width:760px;margin:0 auto}
.brand-h2{font-size:clamp(1.7rem,3.8vw,2.6rem);color:var(--navy);font-weight:900;text-transform:uppercase;letter-spacing:-.02em;margin:.35rem 0 1.7rem}
.brand-video{max-width:600px;margin:0 auto;border-radius:16px;overflow:hidden;box-shadow:var(--shadow);background:#E7E5E4;border:1px solid var(--line)}
.brand-video video{width:100%;height:auto;display:block}

/* ---------- Tutorial ---------- */
.tutorial{background:var(--cream-2)}
.tut-grid{display:grid;grid-template-columns:1.35fr 1fr;gap:clamp(2rem,4vw,3.4rem);align-items:center}
.video-frame{position:relative;width:100%;aspect-ratio:16/9;background:var(--navy-900);border-radius:18px;overflow:hidden;box-shadow:var(--shadow);border:1px solid rgba(11,37,64,.12)}
.video-frame iframe,.video-frame video{position:absolute;inset:0;width:100%;height:100%;border:0;display:block}
.video-frame.is-vertical{aspect-ratio:9/16;max-width:330px;margin:0 auto}
.tut-grid.vertical-layout{grid-template-columns:0.85fr 1fr;align-items:center}
.video-placeholder{position:absolute;inset:0;display:flex;flex-direction:column;align-items:center;justify-content:center;text-align:center;padding:2rem;color:#CFDDEC;
  background:linear-gradient(160deg,var(--navy) 0%,var(--navy-900) 100%)}
.vp-icon{width:74px;height:74px;border-radius:50%;background:rgba(232,106,84,.18);color:var(--gold-bright);display:grid;place-items:center;margin-bottom:1.1rem}
.vp-icon svg{width:34px;height:34px}
.vp-title{font-weight:800;color:#fff;font-size:1.15rem;text-transform:uppercase;letter-spacing:.03em}
.vp-sub{font-size:.92rem;color:#9FB6CC;margin-top:.35rem}
.tut-h3{font-size:1.5rem;color:var(--navy);font-weight:900;text-transform:uppercase;letter-spacing:-.01em;margin-bottom:1.3rem}
.tut-list{list-style:none;display:grid;gap:1.05rem;margin-bottom:1.8rem}
.tut-list li{display:flex;gap:.85rem;align-items:flex-start;color:var(--ink-soft);font-size:1rem}
.tut-list .num{flex:0 0 auto;width:28px;height:28px;border-radius:50%;background:var(--navy);color:var(--gold-bright);display:grid;place-items:center;font-weight:800;font-size:.85rem;margin-top:1px}
.tut-list b{color:var(--navy);font-weight:700}
.tut-cta{width:100%}

/* Two ways to post */
.ways-head{text-align:center;max-width:660px;margin:clamp(3rem,6vw,4.5rem) auto 2.4rem}
.ways-head h3{font-size:clamp(1.6rem,3.4vw,2.4rem);color:var(--navy);font-weight:900;text-transform:uppercase;letter-spacing:-.02em;margin-bottom:.7rem}
.ways-head p{color:var(--ink-soft);font-size:1.05rem}
.ways-grid{display:grid;grid-template-columns:1fr 1fr;gap:1.6rem}
.way-card{background:var(--paper);border:1px solid var(--line);border-radius:20px;padding:clamp(1.6rem,3vw,2.2rem);box-shadow:var(--shadow-sm)}
.way-top{display:flex;align-items:center;justify-content:space-between;gap:1rem;margin-bottom:1rem}
.way-badge{font-weight:800;text-transform:uppercase;letter-spacing:.08em;font-size:.7rem;padding:.42rem .85rem;border-radius:999px;color:#fff}
.way-badge-ig{background:linear-gradient(45deg,#F09433,#DC2743,#BC1888)}
.way-badge-cc{background:var(--forest)}
.way-time{font-size:.82rem;font-weight:700;color:var(--ink-soft)}
.way-title{font-size:1.32rem;color:var(--navy);font-weight:900;letter-spacing:-.01em;margin-bottom:.35rem}
.way-sub{color:var(--ink-soft);font-size:.95rem;margin-bottom:1.4rem;padding-bottom:1.2rem;border-bottom:1px solid var(--line)}
.way-steps{list-style:none;counter-reset:wstep;display:grid;gap:.95rem}
.way-steps li{counter-increment:wstep;position:relative;padding-left:2.4rem;color:var(--ink-soft);font-size:.97rem;line-height:1.55}
.way-steps li::before{content:counter(wstep);position:absolute;left:0;top:0;width:26px;height:26px;border-radius:50%;
  background:var(--cream-2);color:var(--navy);font-weight:800;font-size:.82rem;display:grid;place-items:center;border:1px solid var(--line)}
.way-steps b{color:var(--navy);font-weight:700}

/* Caption formula */
.formula{margin-top:clamp(2.4rem,5vw,3.4rem);background:var(--navy);border-radius:22px;padding:clamp(1.8rem,4vw,2.8rem);
  display:grid;grid-template-columns:.72fr 2fr;gap:clamp(1.6rem,4vw,3rem);align-items:center;box-shadow:var(--shadow)}
.formula-label h4{color:#fff;font-size:clamp(1.3rem,2.6vw,1.85rem);font-weight:900;text-transform:uppercase;letter-spacing:-.02em;line-height:1.08;margin-top:.5rem}
.formula-steps{display:grid;grid-template-columns:repeat(4,1fr);gap:1.4rem}
.fstep{color:#CFDDEC}
.fnum{display:grid;place-items:center;width:30px;height:30px;border-radius:50%;background:rgba(232,106,84,.20);color:var(--gold-bright);font-weight:800;font-size:.85rem;margin-bottom:.6rem}
.fstep b{display:block;color:#fff;font-size:1rem;margin-bottom:.3rem}
.fstep p{font-size:.88rem;line-height:1.5;color:#AFC3D6}

.hp-field{position:absolute!important;left:-9999px!important;width:1px;height:1px;overflow:hidden;opacity:0;pointer-events:none}
.reveal{opacity:0;transform:translateY(24px);transition:opacity .7s ease,transform .7s ease}
.reveal.in{opacity:1;transform:none}
.no-js .reveal{opacity:1;transform:none}

/* ---------- Responsive ---------- */
@media(max-width:960px){
  .aud-grid{grid-template-columns:repeat(2,1fr)}
  .pill-grid{grid-template-columns:1fr;gap:2.6rem;max-width:460px;margin:0 auto}
  .steps{grid-template-columns:1fr}
  .showcase .grid,.lead .grid{grid-template-columns:1fr;gap:2.6rem}
  .tut-grid,.tut-grid.vertical-layout{grid-template-columns:1fr;gap:2.4rem}
  .video-frame.is-vertical{max-width:300px}
  .ways-grid{grid-template-columns:1fr}
  .ex-grid{grid-template-columns:1fr;max-width:320px}
  .tier-grid{grid-template-columns:1fr;max-width:380px}
  .styles{grid-template-columns:1fr;gap:2.4rem;max-width:340px}
  .tier-pop{transform:none}
  .formula{grid-template-columns:1fr;gap:1.8rem}
  .formula-steps{grid-template-columns:1fr 1fr}
  .phone-frame{order:-1}
  .price-top{grid-template-columns:1fr}
  .price-left{border-right:none;border-bottom:1px solid var(--line)}
}
@media(max-width:720px){
  nav.links{position:fixed;inset:0 0 auto 0;top:0;background:var(--navy);flex-direction:column;
    padding:6rem 2rem 2rem;gap:1.4rem;transform:translateY(-110%);transition:transform .35s ease;height:auto;align-items:flex-start;box-shadow:0 20px 40px -10px rgba(0,0,0,.6)}
  nav.links.open{transform:none}
  nav.links a{font-size:1.2rem}
  .menu-btn{display:block;z-index:60}
  nav.links.open ~ .menu-btn span:nth-child(1){transform:translateY(7px) rotate(45deg)}
  .nav-cta{display:none}
  .row2{grid-template-columns:1fr}
  .formula-steps{grid-template-columns:1fr}
  .hero{min-height:88vh}
}

/* ---------- Grand-opening promo ---------- */
.promo-bar{background:var(--gold);color:#fff;text-align:center;padding:.65rem 1rem;font-size:.92rem;font-weight:600;line-height:1.45;letter-spacing:.01em}
.promo-bar b{font-weight:800}
.promo-bar .code{background:rgba(255,255,255,.18);padding:.05rem .5rem;border-radius:6px;font-weight:800;letter-spacing:.03em}
.order-promo{background:rgba(196,58,40,.14);border:1px solid rgba(196,58,40,.5);color:#fff;border-radius:10px;padding:.6rem .7rem;font-size:.82rem;line-height:1.4;margin:0 0 .9rem}
.order-promo b{color:#fff}
@media(max-width:600px){.promo-bar{font-size:.82rem;padding:.55rem .8rem}}

/* plan card annual + promo */
.tier-annual{font-size:.86rem;color:#4A5763;margin:-.15rem 0 .55rem}
.tier-annual b{color:#0B2233}
.tier-annual .save{color:#C43A28;font-weight:800}
.tier-promo{display:inline-block;background:rgba(196,58,40,.1);border:1px solid rgba(196,58,40,.35);color:#C43A28;font-size:.8rem;font-weight:700;padding:.35rem .65rem;border-radius:8px;margin:0 0 .9rem}
.tier-promo b{color:#C43A28}

/* Monthly/Annual toggle + redesigned plan cards */
.bill-toggle{display:flex;justify-content:center;gap:.3rem;background:rgba(255,255,255,.08);border-radius:999px;padding:.3rem;width:max-content;margin:0 auto 1.8rem}
.bill-btn{border:0;background:transparent;color:#CFDDEC;font-family:inherit;font-weight:700;font-size:.85rem;padding:.5rem 1.35rem;border-radius:999px;cursor:pointer;transition:background .2s,color .2s}
.bill-btn.active{background:var(--gold);color:#fff}
.tier-head{display:flex;align-items:flex-start;justify-content:space-between;gap:.5rem;margin-bottom:.35rem}
.tier-badge{background:rgba(196,58,40,.12);color:#C43A28;font-size:.66rem;font-weight:800;text-transform:uppercase;letter-spacing:.04em;padding:.3rem .5rem;border-radius:6px;white-space:nowrap;flex-shrink:0}
.tier-desc{font-size:.86rem;color:var(--ink-soft);margin:0 0 .7rem;line-height:1.4;min-height:2.4em}
.tier-chip{display:inline-block;background:var(--cream);color:var(--navy);font-size:.82rem;font-weight:700;padding:.32rem .65rem;border-radius:8px;margin:.35rem 0 .5rem}
.tier-note{font-size:.83rem;color:#C43A28;font-weight:700;margin:0 0 .8rem}
.tier-note b{color:#C43A28;font-weight:800}

.annual-box{background:var(--cream);border:1px solid var(--line);border-radius:12px;padding:.7rem .85rem;margin:0 0 1.2rem}
.ab-head{font-size:.7rem;font-weight:800;text-transform:uppercase;letter-spacing:.05em;color:var(--ink-soft);margin-bottom:.25rem}
.ab-price{color:var(--navy);font-weight:900;font-size:1.15rem;line-height:1}
.ab-price .ab-save{color:#C43A28;font-size:.72rem;font-weight:800;margin-left:.4rem;vertical-align:middle;text-transform:uppercase;letter-spacing:.03em}
.ab-note{color:var(--ink-soft);font-size:.77rem;margin-top:.35rem;line-height:1.4}
.ab-note b{color:var(--navy);font-weight:800}

.price-license{text-align:center;color:var(--ink-soft);font-size:.78rem;line-height:1.45;margin-top:.5rem;max-width:640px;margin-left:auto;margin-right:auto}
.price-license b{color:var(--navy)}
.price-license a{color:var(--gold);font-weight:600;text-decoration:underline}

/* storefront billing options (monthly / annual) */
.bill-opt{border:1px solid rgba(255,255,255,.15);border-radius:12px;padding:.85rem .9rem;margin-bottom:.8rem}
.bill-opt-annual{background:rgba(255,255,255,.04)}
.bill-opt-head{display:flex;align-items:center;justify-content:space-between;gap:.5rem;margin-bottom:.25rem}
.bill-opt-label{font-weight:800;font-size:.82rem;color:#fff;text-transform:uppercase;letter-spacing:.04em}
.bill-opt-price{font-family:'Archivo',sans-serif;font-weight:900;font-size:1.35rem;color:#fff;white-space:nowrap}
.bill-opt-price span{font-size:.72rem;color:#9FB6CC;font-weight:700}
.save-pill{background:var(--gold);color:#fff;font-size:.6rem;font-weight:800;text-transform:uppercase;padding:.15rem .4rem;border-radius:5px;margin-left:.3rem;letter-spacing:.03em;vertical-align:middle}
.bill-opt-note{font-size:.75rem;color:#AFC3D6;margin:.1rem 0 .6rem;line-height:1.4}
.bill-opt-note b{color:#fff}
.bill-opt-promo{font-size:.73rem;color:#fff;background:rgba(196,58,40,.22);border-radius:7px;padding:.35rem .5rem;margin:0 0 .6rem;line-height:1.35}
.bill-opt .btn{padding:.68rem;font-size:.88rem}
.btn-outline{background:transparent;border:1.5px solid rgba(255,255,255,.55);color:#fff}
.btn-outline:hover{background:rgba(255,255,255,.1);border-color:#fff}

/* storefront billing toggle */
.shop-toggle{display:flex;justify-content:center;gap:.3rem;background:#E2DCCB;border-radius:999px;padding:.3rem;width:max-content;margin:1.2rem auto 0}
.shop-bill{border:0;background:transparent;color:#4A5763;font-family:inherit;font-weight:700;font-size:.85rem;padding:.5rem 1.4rem;border-radius:999px;cursor:pointer;transition:background .2s,color .2s}
.shop-bill.active{background:#C43A28;color:#fff}
.shop-save{color:#C43A28;font-weight:800;font-size:.68rem;text-transform:uppercase;letter-spacing:.03em;margin:-.2rem 0 .1rem}